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Ruth Kaufman - Award-Winning Author and Romance Writer

Ruth Kaufman is the author of My Life as a Star, My Life as an Extra, My Once & Future Love, The Bride Tournament, Follow Your Heart, At His Command and other books.

New line of work?

March 28, 2013 By Ruth Kaufman

A few days ago, I had Thai food with a friend.  My fortune: You are soon going to change your present line of work.

Interesting timing, because recently I’ve been seriously considering just that.  Not a complete change, like giving up performing to return to corporate America, but a definite change of focus involving dropping one longtime pursuit and adding something new and different.  Should I?  Yes.  No.  Yes?

Change is scary.  Instead of putting ourselves out there, sometimes we stay in jobs, relationships or other situations we don’t love.  Because, as they say, “Better the devil you know.”  Taking risks can be uncomfortable and exciting at the same time.  Nothing ventured, nothing gained…but also perhaps, nothing failed.  

Change can be a lot of work.  You’ve become used to pursuing or doing one thing, and now need to create material you’re not sure how to create or even what it should consist of. Then you need to research markets and industry professionals, who’s already successful in that field, create proposals and materials, submit them…and hope your new project is well-received.  And that it’ll eventually produce some income.

Change is even more difficult on your own. I’m fortunate to have friends who’ll share information and a supportive advisor to run ideas and content by.  I need to believe I’m moving in the right direction, but validation and critiques are very helpful.    

Change can open new doors.

Time will tell. 

Filed Under: Uncategorized

Feeling special

March 21, 2013 By Ruth Kaufman

What makes you feel special?  Do you just know that you are?  Does it take an accomplishment like getting a promotion, sealing a big deal, winning an award?  Compliments or extra attention from someone you respect?  An unexpected gift, such as flowers?  Treating yourself to a mani/pedi or massage? 

Not comparing yourself to others, living with gratitude, taking physical, financial and emotional responsibility for your feelings rather than relying on others to shore you up are examples of advice offered in articles and self-help books.  Even so, at times it’s rewarding to let others know via words and deeds that they’re special to you.  It’s nice to receive external validation.

But as an actor, author and resident of a big city, sometimes it’s easy to feel like a number, not a person. For example, when you’re crammed amidst fellow phone-tapping, huge backpack wielding passengers on public transportation.  When you actually are a number: at a print looksee where they’re calling in different types.  You stop by a photographer’s studio any time during a designated period, hold a dry erase board with your number (and name) and smile for a few pictures that take less than a minute. 

The other day I was #210, and there were several hours to go.  Or course I’m glad for the opportunity.  Better odds than the lottery.  If you’re not in it, you can’t win it. There’s a slim chance if you don’t get this project, you may be called in for another.  Etc.

When industry professionals say they’ll get back to you within a certain time but don’t, even after you follow up as requested. An editor requested one of my manuscripts last April. And said in early January 2013 that I’d hear “very soon.”

Or I go to an audition where very specific wardrobe is required.  I need to remember the unique abilities I bring to the table when I see a room full of similarly aged women dressed just like me.  For some projects, selections may be based on physical characteristics alone.  “I need a tall blond…to go with the husband I already picked.” “I need someone older, younger, fatter, thinner, less attractive, more attractive…” 

On to the next opportunity.  Because pursuing your dreams, not giving up, is special.

 

Filed Under: Uncategorized

People who need people…

March 14, 2013 By Ruth Kaufman

…are they the luckiest in the world, as the song says?  Is self-sufficiency overrated? 

Remember when you were a kid…and your mom or babysitter tried to help you tie your shoelaces, but you said, “I can do it myself!”  The urge to be independent, to not rely on anyone else, can be strong.  We don’t want to feel needy, weak or incapable.

But many say asking for help (as opposed to a handout or having someone complete whatever task for you) makes you stronger.  If truthful assistance encourages you to achieve more, and makes the work more enjoyable, why go it alone all the time?

A friend who’s a NYT and USA Today bestselling novelist is creating a workshop about her success being a team effort.  She acknowledges that she wouldn’t be where she is today if not for her editor, agent, virtual assistant, and her critique partners–me and a fellow writer.  She sends her works in progress to us before they go to her industry professionals.  We give  honest feedback and suggest changes.
 
In award acceptance speeches, recipients often thank their agents or managers, fellow cast members and crew, spouses and family.  They may thank the person/people who connected them to the opportunity that led to the award. 

For example, when I won my Golden Heart® award in 2011 and gave a short speech in front of around 1,500 authors and industry professionals, I thanked the author who’d suggested I write that kind of manuscript, friends in my writing organization, and those who’d encouraged me in person or via phone/emails.  Support can be a key element of success.

When I had a “real job,” colleagues and I often tossed ideas around in the office or asked each other’s opinions about this or that element of a presentation or how to handle a situation.  We all learned and benefitted from the process.

The feelancer often works alone, which at times can be, well, lonely.  It can be a challenge to motivate yourself when your deadline is far off or is self-determined.  I sometimes work with a neighbor, other writers or colleagues so we all get more done.  Going to a coffee shop myself is a nice change of environment, but teaming with a colleague helps us both stay focused, and it’s helpful to have someone to run things by.
 
It’s nice and helpful to have others’ support, but we need self-discipline the rest of the time.

Filed Under: Uncategorized

A watched pot…

March 7, 2013 By Ruth Kaufman

A frustrating yet exciting aspect of being a feelancer is that you never know when the phone is going to ring or when an email will pop up inquiring about or offering work. It’s frustrating when a day or days go by with radio silence. It’s exciting when you get an opportunity–or opportunities–to audition or submit information. But after you hit send, you have to let each one go until actual work is offered.  Wasting energy and time wondering if that opportunity will come to fruition or counting chickens hinders productivity.

No matter how many irons we put in the fire, we can’t predict when or if returning or new clients or talent agent(s) will contact us, or if we’ll be fortunate enough to get referrals from colleagues or clients, or if someone will find us via our websites or previous work.  We can’t know when an ongoing project will end, if projects that are already running will earn additional usage fees/residuals, or if a spot I already did will be recut into another.  I woke up today to find my first international inquiry via my website about possible ongoing work.  🙂

At least when I was gainfully employed,  there’d be work on my plate every day, either standing appointments, previously scheduled training sessions or seminars, contract packages to put together, data to gather, things to discuss with local or home office colleagues, attending company meetings or learning about new products and features.  Sometimes, being in corporate sales, marketing and training, I did have to seek work out.  But my clients were provided to me, and since they already had my product and their firms encouraged them to learn how to use it efficiently, most people were predisposed to meet with me.  So filling my day was fairly easy.

Now, if there are no incoming items to follow up on, no auditions, sessions or shoots to go to, it’s incumbent on me to locate and research prospects.  I’m my own salesperson, marketer, and product.  During a slow week, keeping up momentum can be a challenge.  As can trusting that more auditions and work are on the way.
 

Filed Under: Uncategorized

Non-disclosure agreements

February 28, 2013 By Ruth Kaufman

More and more often, I’m required to sign a non-disclosure agreement (NDA) before auditioning for or working on a project.  Basically, an NDA says actors aren’t allowed to tell anyone (even family, friends or their agents, depending on the restrictions in the document signed) or post anywhere anything about the project. The language can be very broad, giving many rights to the issuer and few to the signer.  And some NDAs threaten legal action and may claim irreparable damage should it be discovered that any information was revealed.

The underlying principle makes sense in today’s tell-all/TMI world where you never know what may go viral.  Advertisers and casting agencies don’t want actors posting on social media things like, “I just had a great audition for X, and here’s the concept and copy word for word!”  Nor do they want an actor’s FB friend posting, “My friend (insert name) just got a national commercial for (insert product) and here’s exactly what she’ll be doing.” Competitors could see the posts, and might alter their strategies….perhaps even try to beat their competitor to the punch.  All the time, effort and money that went into coming up with the concept for and writing that commercial or entire campaign could be undermined.

On the other hand:
1) If you don’t get the copy until you arrive at the audition, preparing can be a challenge. 
2) I had a VO audition and callback. I surmised the product class, but I never knew any specifics.  Tone and approach should vary depending on the product.  If, for example, I knew it was high-end diamonds, I’d probably want to sound different than if the product was costume jewelry geared toward young adults. 
3) It’s definitely less fun.  When people ask what I’ve been working on, I’d like to say more than, “I had a great time shooting an on-camera project Monday,” or “I had an interesting audition.”
4) You can’t put the credit on your resume or get the footage/audio files for your demo reels.  You can ask for permission and a copy of the project at a later date, perhaps after it’s been released, but may not get it. Some agreements are boilerplate; you can ask, but may not be able, to have some of the verbiage changed. 

On a related note, some boilerplate documents say things such as, this project can be used in all media in perpetuity.  I have gotten that changed to fit what I was told about certain projects.  

And sometimes, colleagues, friends and family members request an NDA….can you/do you want to keep their secret(s)? 

Filed Under: Uncategorized

Low-balling and not telling the whole truth

February 21, 2013 By Ruth Kaufman

Lately I’ve come across several instances of what could be called desperate or just sleazy behavior.  Such as budding actors grasping at what they think will be a good credit  for their resume and/or lead to additional work will do a job, say, a radio commercial, for free or very low rates.  Or clients needing to save more and more money to enhance their bottom lines, so jobs that perhaps should’ve been union go non-union, and those that should’ve been non-union via talent agents or respected production companies trickle down to anyone the client can find online who’s willing to low-ball already low rates.

I’m not the only one who thinks low-balling hurts everyone involved:
VoiceOverXtra
Voice123 Forums 
CakeCentral
Beta Images
 
Actors, other feelancers or businesspeople willing to work for well below what should be market rates may get the job in the moment, but they’ve set a low bar for their talents and could drag rates down for their entire industry.  Clients may save dollars in the short term, but may end up with less experienced or less talented talent, which could make completion more difficult and time consuming and cost in terms of quality of the final product and perhaps less additional work from their client. 

I’ve also come across a more subtle form: clients who must get their project completed, perhaps to meet a short deadline, so they withhold information to get you to agree to do something.  After you’ve committed, you learn that the actual assignment is a bit different or more unpleasant and/or for more time but the same amount of money.  Or the working conditions are more egregious than expected (you were told the shoot was inside, but it’s outside in 30 degree weather and you can’t wear a coat; they promise food but what you get is subpar or there isn’t enough for everyone, they promise a copy to justify their low rate but never send it, even after  you follow up).  You could try to negotiate for more money, but it’s unlikely that you’ll get it.  You could drop out, but then you won’t get paid or get the credit (or perhaps that copy of the project) at all, and you’d leave everyone else involved in the lurch.  The needs of the many…? 
 
Of course things can and do change very rapidly in production and many industries.  But I think the client should inform the talent as soon as possible, so we have the opportunity to choose whether to continue or not instead of being put on the spot.  Or get sucked in by something like, “Just a few more minutes, ok?” that turns into a few more hours.    

Other types of desperation include outright lying, stalling and/or placating, perhaps by those seeking to cover their bases or even take advantage of those who blithely trust them…until they realize what’s been going on behind their backs.  Even public figures do this; Jesse Jackson Jr. and the comptroller who stole millions from her small town are two Illinois come to mind. 

Unfortunately, assorted events in the past few years have made me less trusting.  As they say, actions speak louder than words.  But it may take some time to find out what the actions are actually saying.

   

Filed Under: low-ball, rate, Uncategorized

Technology: friend and foe

February 14, 2013 By Ruth Kaufman

From time to time, VO and on-camera talents have to update their marketing materials, such as headshots, resumes, demo reels, and VO demos.  Our look might have changed, we hope to have more credits, and always want to put our best foot forward.  These days, printed pictures and resumes are requested less and less.  So everything needs to be uploaded online.

I miss the “old days,” only a few years ago, when auditioners would glance at your headshot, flip it over, and comment about something they saw on your resume stapled to the back.  Maybe you worked with some of the same people.  Maybe a special skill would catch their eye, and they’d ask you to do that in addition to your audition.  To me, this personalized the experience.  And you knew that the auditioners knew a little something about you.  Sometimes they’ll ask a question or two, or perhaps ask you to share a fact about yourself not related to acting.  But other times, there’s no chance or time to make even a small connection.

These days, more decisions are made via online profiles at major casting sites such as Casting Networks and actors access.  There’s no way to know if the casting director or your agent saw more than the thumbnail of your headshot and your stats, or if they viewed your reel or any video samples.  But processing auditions is greatly simplified, and talent buyers can search many different ways to find the talent they want to see for their current project.

Last year, I got new headshots and redid my business cards.  This year, I’m updating both my VO demo and my on-camera reel.  The VO required new content, music and effects, which I’m working on with the help of a couple of demo professionals.  For on-camera, I just wanted to remove a couple of clips, add a couple of new ones and perhaps change the order.  I’m a PC, so I don’t have iMovie.  I didn’t want to pay for expensive software, so I tried Windows Live Movie Maker.  Computer-y stuff isn’t my strong suit.  I forged ahead and felt a sense of achievement when I eventually figured out how to cut, add and tighten clips and rearrange them.  Even after several hours, I couldn’t figure out how to get the right quality or file size, despite searching help forums and trying every option I could think of.  Still working on that…. 
 
 
         

Filed Under: demo reel, headshot, Uncategorized, VO demo

Mixing business with pleasure

February 7, 2013 By Ruth Kaufman

The more I get involved in some of Chicago’s many creative communities, the more business might mix with pleasure and networking with colleagues merges into socializing with friends.

On any given night, several friends and colleagues are performing in shows or appearing in movies, at storytelling events or book readings.   There are too many to support them all. Last weekend, I got to buy a successful artist friend’s new book at a fun signing (and am honored to be a picture of the event roaming the Internet).

I had brunch with a VO friend/colleague who’s been helping write and record my new commercial demo (a mutual colleague will do some of the production), then we worked for several hours.  I wanted to support another friend’s performance, but a 10:30 pm start is a little late for me.  Sunday I attended a storytelling event at which I’ve told a couple of stories, know the organizers and three of the participants.  I’ll be telling at another event later this year; the organizer of that recently helped me get a great audition. 

This week, another mutual VO colleague/friend joined the mix for more demo work.  And after the final session of an acting class, the teacher (also a casting director and director) went out for a drink with us and shared additional advice. 
 
Tuesday I went to an author networking event where I knew the organizer and some of the attending authors, instead of another event much farther away where three author friends were reading.  I’ll get to emcee yet another author event this weekend; I know six of the seven authors presenting and am in a networking group with four of them.

Also this week, I had auditions at two major casting agencies, and saw people I knew at both. 
 
It took some time to establish connections.  Now it’s great to run into people I’ve worked with and/or have become Facebook or in person friends with.  You never know who you’ll work with next, or who you’ll help or will help you get an audition, booking, or other opportunity.        

Filed Under: Uncategorized

Getting something on the calendar

January 31, 2013 By Ruth Kaufman

I still prefer to use a Day-Timer for my calendaring.  Though I know things like Outlook and Google calendars can sync phone and computer, I like the ease of flipping open my little notebook and seeing a month at a glance instead of waiting for the computer screen to load and clicking around.

Because my schedule changes so frequently, and some days I have to check my calendar many times, I need quick access to upcoming business and social events. Auditions and callbacks pop up and require fast response.  Colleagues and friends may reschedule, or I might.  And sometimes more than once, depending on work conflicts that arise.   

This week I was on hold for a VO Monday morning, meaning the client was deciding between me and maybe one or two others, so I had to keep that time open.  Until I didn’t get it.  Late Monday I got a check avail for another VO to record Tuesday or Wednesday, meaning the client has chosen a few people and wants to know our availability.  I pencilled those times in, but found out Tuesday afternoon that the project had been postponed and there’d likely be another check avail next week.  I hope I find out before it’s too late to change a couple of routine doctor appointments and can avoid cancellation fees. 

And when it rains, it often pours.  A friend recently said after he’d booked a job, he couldn’t do another the same day that paid a lot more.  Recently I missed out on a huge audition because the 5 minute slot they had for me was in the middle of a VO job.  I was only 4 blocks away, but they couldn’t give me another time.  Once I had three on-camera auditions at three different places…in an hour and 45 minutes.  Other days, no work or auditions.

There are just so many people who can control the timing of and have to coordinate every step of any given project…the client, the ad agency, a casting agency, the production team, even the location.  For example, I had a job at a store, and we could only film after it closed.

We never know when the phone will ring/emails will pop up…for auditions, callbacks, check avails, holds or new work.  Or when or if any of those will change.   

Filed Under: Uncategorized

Waiting

January 24, 2013 By Ruth Kaufman

Feelancers are often in waiting mode.  Our work flow is predicated on others wanting to hire us, and usually on their schedules, not ours.  We can’t know when the phone will ring or when opportunities will present themselves.  We can only control our output and how much waiting gets to us.

New assignments:  If I don’t have any, I take advantage of the lull by self-marketing, putting more irons in the fire, updating my marketing materials and learning more about ever-changing technology such as WordPress and Twitter.  I add to my list of products or services (more on that soon).  I network and catch up with colleagues/friends.  It can feel a bit decadent to have brunch or a long lunch on a work day, but also rewarding and relaxing.      

Quotes/submissions:  When I’m asked to quote for a job, I can’t know when I’ll hear back.  If I send a requested writing submission, only rarely does the editor/agent estimate response time.  I’m still waiting to hear about a submission from last April.  I sent a status check email early this month; the editor did reply.  And needs a few more weeks…it’ll be three weeks tomorrow. 

Being on ice:  Exciting yet frustrating.  You’re one of a couple or few people the client wants to hire, so you have to keep the shoot/recording date(s) completely open.  You don’t know when you’ll find out if you got booked or released.  If another opportunity arises, you can’t accept it without conferring with the icing client.

Additional information:  Sometimes we need additional information or answers to questions before we can move forward on a project.  For example, many VO jobs come without a pronunciation guide.  I send a list of terms with suggested pronunciations, but have to wait for them to reply.

Payment:  Sometimes takes three months, or longer.  I’m still waiting for payment for a VO job last August.  Because I don’t get paid until the agent does.  At least I’m not the one who has to do the collecting.   

Potential clients:  After a round of self-marketing, some contacts respond quickly.  They say they’ll keep my info on file or call with questions about rates/turnaround time, or even with a job.  Other times, there’s silence unless I follow up.      

Filed Under: Uncategorized

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