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Ruth Kaufman - Award-Winning Author and Romance Writer

Ruth Kaufman is the author of My Life as a Star, My Life as an Extra, My Once & Future Love, The Bride Tournament, Follow Your Heart, At His Command and other books.

Self-Publishing is Like Cockroaches

November 21, 2014 By Ruth Kaufman

I consider myself a smart person. I have two graduate degrees, passed the Illinois bar exam, managed a several million dollar territory for years and earned national top performer awards at two companies. Yet myriad steps to self-publish are making my brain explode.

It’s like having cockroaches. You think you’ve zapped them all, breathe a sigh of relief…and then another appears. No matter what I’m doing, whether it’s deciding what images to put on my cover or choosing a font for drop caps, everything seems to require two steps back before I can take one forward.

Today’s example: my formatter (who I hired to avoid having to figure out all of the spacing and layout issues) suggested I upload the proof she’d sent to CreateSpace (CS), because the two-page PDF layout wasn’t an accurate reflection of how the book will look.

But CS doesn’t let you review just the interior of your book. No. You have to make many decisions and finish the whole setup, including having a PDF of the cover “measured exactly to your book’s trim size, spine width (calculated by multiplying the page count by 0.0025 and allowing for 0.0625″ variance on either side of the fold lines ), and .125” bleed. My eyes glazed over. I emailed my cover designer, and now have to await their response. Will this require an additional fee?

So many authors self-publish so many books, it often seems, with ease. Yet every step of this has been like pulling teeth. Like pulling teeth while cockroaches run around.

Will all of the time and effort I’ve put into this process be worth it?

Filed Under: self-publishing, Uncategorized

Pick, Promote. Projects

November 6, 2014 By Ruth Kaufman

My self-published novel(s) will release January 14, 2015. I might have been able to get them out sooner, but wanted to be sure I gave myself time to prepare, pick and promote.

Pick: This week I’m choosing fonts for the book text and chapter headings. And deciding what should be in the header and footer. Do I want anything between scene breaks? If so, what? Should every chapter start on the right hand side? What spacing looks good between lines? This part of the process is kind of fun.

Promote: There are so many options, it’s hard to know which will work and are worth the time and/or money. Will guesting on blogs garner any readers? How hard will it be to come up with something new to say for each? Some things do need to be planned in advance, because spots fill up. Reviews…how much time should I spend on trying to get them, and in what publications and sites?

Projects: I’m also completing an article for Romance Writers of America’s trade magazine and auditioning for VO and on-camera work. I recorded 2 radio commercials, prepared for a short freelance job this weekend, had a call with a newspaper reporter for an upcoming column (more on that later) and might have a photo shoot tomorrow for it.

Somehow I need to make time to work on the next book….  

Filed Under: self-publishing, Uncategorized

I’m back…and about to self-publish

October 30, 2014 By Ruth Kaufman

I’m getting ready to self-publish in January.


While part of me is excited, I confess another part had hoped to begin with traditional, aka New York, publishing. I wanted an actual publisher’s name on the spine, like Avon. I came close many times, in the form of revision letters different editors at different publishers sent for different manuscripts. But given the rapidly changing market, I decided to move ahead with self-publishing for some projects, and may continue to pursue New York with others. I’d read several books and taken several workshops on self-publishing, yet each step in the process was a challenge for me, reminding me of killing cockroaches. Each time I thought I had it all figured out, I’d find something else I needed to learn about and incorporate.

From working with a designer on my covers to finding a copy editor to writing the front and back matter, I researched options and best practices. If a step seemed particularly frustrating, I admit to putting it off. To make sure I moved forward, I chose a release date: January 2015. I posted on Facebook to put the goal in writing.

Now I’m preparing the manuscripts to send to a formatter. I’m working on some pre-release publicity ideas and revising the next manuscript. When they’re formatted, I have to figure out how to upload them to the various sites.

I know some authors who are doing very well with self-publishing, while others aren’t. Will my time, effort, and expenses for services I farmed out pay off? I sure hope so.

Time will tell.

Filed Under: Uncategorized

Self-produced Projects

February 6, 2014 By Ruth Kaufman

I first wrote on the topic of self-production here, because I’d heard (and keep hearing) industry professionals and fellow actors say that’s one way to do the kind of work you want to do, get it out there and get noticed. The number of self-produced projects, from web series to comedy shorts to films, has exploded since then. We keep hearing that this or that video has gone viral, leading to this or that deal or appearances on talk shows, but how many languish in obscurity?

More and more colleagues post on social media about projects they’ve created. Some they’d like shared. Others issue requests for crowd funding. I’ve had roles in a couple of web series, with another coming up later this month and a small role in a music video next month.

Many questions come to mind.  Are these projects generating results worthy of the time and effort put in by the production team, cast and crew?  Is the result even good?  Are producers seeking material for their reels, or to grow an audience?  Do they hope someone will see their work and offer more?  Are views going up or down as each episode is added?  Are friends, family and colleagues still willing to share each new video, or are they getting burned out by the frequency of requests?  Many articles have been written about what makes something go viral. Will any of these projects?

The first episode of one web series I worked on has over 7,000 views in around a year. The second, which I had a small role in, has just over 3,000. This series has won assorted awards…yet that success hasn’t seemed to increase viewership. For another, the first episode scored over 18,000 views in four months. The episode I’m in has almost 6,000 views to date.

Another friend has had several videos that have done well on Funny or Die, a well-regarded site. There’s also a web series channel. I have enough of a challenge keeping up with TV series I’d like to watch.  How can viewers keep up?

With a musician colleague, a music producer and a fellow actor friend who’s also done some videography, I’m working on my first self-produced piece. I collected info on hiring people to do an actual music video shoot with a budget and a small crew, but we decided to give it a shot (pun intended) on a shoestring first. And had a wonderful, fun recording and video session yesterday. After adding more musicians, a lot of editing and post-production, will it all sync up and come together the way we hope, or will this turn into a dry run for a larger production? Once we put it online, will our friends share, will people watch?  If they do, will they like it?  Can lottery dreams of going viral come true?  Stay tuned.

Filed Under: Uncategorized

Still Gainfully Unemployed

December 20, 2013 By Ruth Kaufman

I started this blog years ago because friends kept asking how I was going to spend my time after leaving my lucrative day job to pursue acting. I think they thought I was going to watch Oprah and get manicures. Maybe they didn’t think I could get enough paying work.

In the days before FB and social media were all the rage, this seemed like a good way to keep them informed.  I didn’t try to grow readership or become known as a blogger. For years, I blogged every Thursday like clockwork. Now I think I’ve covered most of the issues I wanted to discuss.

I’m managing a career as a full-time freelancer…and spend my business days auditioning, self-marketing, and doing paying VO and on-camera jobs and the very occasional print shoot. I work via talent agents for big gigs, such as national TV commercials, and have acquired some private clients, mostly for technical and medical narration. I sell the occasional article. I give a few workshops and act in some films and web series.

The business can be random. Some weeks (fortunately, not that many) I might have no incoming auditions (though I can always find something to self-submit to) or jobs, others I’m running to and fro. Of course things slow down for the holidays, which gives me time to catch up on other things. 

I’ve been put on hold for projects, then released. An audition might get cancelled. On the other hand, an audition or even a booking might pop up on short notice. A client might pay more to use something I did for a longer period of time. I’m always grateful for direct bookings (meaning I don’t have to audition, someone just hires me). 

I used to spend more time and effort writing manuscripts and trying to get them published than I did this year, though I still have interest in two manuscripts. Seriously considering self-publishing next year.

Can I continue on this path, or will I have to return to Gainful Employment? Time will tell. 

I’ll continue to post every so often. Or perhaps more often if I do self-publish or sell and find that path worth documenting.

Hoping for a great and rewarding 2014.

Filed Under: Uncategorized

Thanksgivukkah

November 29, 2013 By Ruth Kaufman

Much has been made this year of the once in a many lifetime confluence of Hanukkah and Thanksgiving.

I’m not usually big on the holidays because of all of the preparation for so little actual dining time, resulting in so much cleanup.  I was glad that my mom decided to go to a restaurant for the first time.  She chose a buffet at a popular restaurant near her so we could go to her place after we ate, light candles and open gifts for kids only.

The vast repast included turkey, carved sirloin and ham my brother couldn’t stop raving about. Crab cakes and amazing grilled salmon for seafood lovers, butternut squash ravioli for vegetarians. Sides included several kinds of soup, 3 kinds of deviled eggs, several salad options, delicious Brussels sprouts, crusty baked mac ‘n cheese, mashed potatoes, stuffing (not as good as my mom’s IMO and too salty), sweet potatoes and green bean casserole. Dessert was several kinds of cookies, delicious cheesecake and very pumpkiny pumpkin chiffon pie.  We all went around the table and said what we were thankful for.  The only downside: no leftovers.

It did seem a little less homey to eat out and then gather at my mom’s (possibly the first time ever with no food except for a fruit platter), but IMO worth it because of all of the saved time and effort. 

My mom had two menorahs prepared with candles so my niece and nephew could each light one. We sang the blessing. The kids enjoyed opening their gifts, even though my mom and I got my nephew one of the same books.  He looked forward to returning one and choosing another gift.

Then my mom pulled out something from her freezer.  She’d made our favorite stuffing and wrapped portions in foil for us to take home. The thoughtful gesture, knowing that stuffing and leftovers awaited restored any missing joie de vivre.

There are many different kinds of holidays and people to share them with. The sense of family and celebration comes from within.

Filed Under: Uncategorized

Obamacare and I

November 22, 2013 By Ruth Kaufman

As a gainfully self-employed person, my current insurance plan was one of those canceled because of the Affordable Care Act, aka Obamacare. I wanted to believe the ACA was a good thing for me and America. That I could still get good coverage, and save money.

Hearing about all of the problems rolling out the federal marketplace site kept me from hopping onto the  site right away. But my current insurer set an end of November deadline for choosing a new plan through it….

So earlier this week I went to the federal marketplace site and painstakingly typed in all of the requested info for my application, feeling a bit odd as I wondered about the safety of my and other Americans’ data. And then when I went to register…poof. I got an error message that said to try again later. I called a broker (recommended by a friend) who prefers BCBS plans, and got his take on the whole process.  Even after all I’ve read and heard, I wasn’t aware until talking to him that I could just buy private insurance and bypass the marketplace. If I decide to do that, I’ll have to see if there’s a way to unregister?

I have 2 undergrad and 2 graduate degrees and passed the IL bar exam, yet I can’t seem to grasp the ins and outs of all of the different plans or what the best approach for me is despite all of the information out there. It looks like I’ll pay a lower monthly premium than I do now, but  my deductible will be nearly twice as high and I won’t have as much 100% coverage, and, depending on the plan, might have some copays, unless I go with an HSA plan…which means more paperwork and things to figure out. Hope I stay healthy!

The special Aetna site won’t let me log in, and says to call a certain 888 number. The wait was 30 minutes. I called back, deciding to suck it up and wait. The line was busy. I’ll try again later.

So far, this has been a frustrating process…and despite spending several hours reading, clicking, entering and browsing, I don’t have a new plan ready to go, nor am I sure if I want to be in or out of the marketplace.

I hope the process is going more smoothly for others…. 

Filed Under: Uncategorized

Do what you say you will

November 14, 2013 By Ruth Kaufman

If you say you’re going to call or communicate with someone, complete a task or be somewhere by a certain time, follow through. The other person or people are counting on you.  Respect the bond of your word and other people’s time.  Don’t let them or yourself down.

Perhaps co-workers need your part of project or information so they can move forward with theirs in a timely manner. Maybe your significant other, family member or friend is waiting for you to let them know when you’re available so you can get together.  Perhaps they juggled their schedules to do whatever was agreed upon, but you were late.

I took an acting class in which one topic was professionalism, including punctuality.  Yet we’d start late if someone hadn’t bothered to show up on time.  I’ve also been at rehearsals that fellow cast members couldn’t make for one reason or another.  Their absence makes blocking, dancing and running scenes without them and then catching them up harder for everyone else.

Why do one or two people get to hold up others?  As Spock said, the needs of the many outweigh the needs of the few.  I believe meetings, rehearsals, gigs, etc. should start when scheduled to respect the time and other commitments of those who did arrive as scheduled.       

Some voiceover scripts take longer to be vetted by the client than expected, leaving me with less time to record than expected.  The client’s delivery date can’t always be extended, so I may have to work faster.

Of course there can be extenuating circumstances.  People might sick, for example.  Some blame weather or traffic.  That won’t fly with Chicago casting agencies or production companies. They don’t want to hear that traffic was bad or parking was hard to find. They expect talent to leave earlier.

Do your best to do what you say you will.   

Filed Under: Uncategorized

Surprise!

November 8, 2013 By Ruth Kaufman

Feelancers never know when the phone will ring or they’ll get an email asking for a quote or offering work.  We just go about our business, completing projects already on our plates or prospecting for more.  But we’re always hoping more work comes in.  

For actors, suspense for a gig can last days or weeks. In addition to auditioning (and waiting to hear about a callback, or having a callback and waiting while not thinking about waiting for the call that we got the job or the shoot date to pass) or quoting our rates for projects when we may not know when the shoot/recording date(s) will be, we also get put on check avail and hold (or “on ice”).

Check avail means a client may want to book you on a certain date.  I got one yesterday for a VO job in the suburbs tomorrow, but I don’t know exactly when I’ll hear if I’m doing it or not.  For almost a week, I’ve also been on hold for three days this month for an on-camera industrial for a major corporation, and have been told I’m one of two finalists for the role (I don’t know how many auditioned). 
 
That agent has called a couple of times since.  When I see their number in Caller ID, I think they’re calling to let me know one way or the other.  But it’s been about something else.

If I happen to get something else for one of those days, the corporation gets first refusal.  I have to contact the agent before committing to the second opportunity.  This leads to more suspense, wondering if #1 will release me or book me, and what either means for #2.

Even if I don’t get the gigs, check avail and hold means more client interest than an audition or a callback.  There’s a chance the client will want me for a future project, and it’s good for staying on the agent’s radar and reminding them you can do that kind of work. 
 
So I don’t sit by the phone and keep wondering when I’ll find out, though there’s nothing I can do to make it ring, I focus on other tasks.  A watched pot will never boil and all that.  But knowledge is power, as, IMO, is knowledge of my schedule and whether I’m working for a client or not on a given day, especially when the potential job is only a day away…. 

 

 

Filed Under: Uncategorized

I don’t care

October 31, 2013 By Ruth Kaufman

Some days your (or friends or family member’s) first world problems could get you down, especially when it rains and they pour. Instead of getting frustrated and worrying, I’m going to be a duck and let the literal and virtual rain roll off.

Say something breaks and you need to stop everything to get repairs in the works.  Don’t bemoan the issue. Take steps to get it repaired and move on.  When your work calendar is filled with tedious administrative tasks and follow up rather than creative and entertaining projects, don’t procrastinate. Make yourself do those pesky items so you can feel good about checking all of them off your list. Remind yourself that auditions, opportunities and/or jobs can and will come at any time.  Dwelling on the negative, as they say, doesn’t empty tomorrow of troubles but drains today of strength.

Continue to put irons in the fire. Reward yourself with a short break to do something you enjoy. Vent (briefly) to a supportive friend, if needed. Look forward to things that make your day, such as fun social activities, catching up with TiVo, and/or reading.  If you can, schedule a massage or facial to help you relax while doing something good for yourself.

As I write this, the sky is clearing and brightening.  Really!

Filed Under: Uncategorized

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