Ruth Kaufman - Award-Winning Author and Romance Writer

Ruth Kaufman is the author of My Life as a Star, My Life as an Extra, My Once & Future Love, The Bride Tournament, Follow Your Heart, At His Command and other books.

Next steps after week 2 of At HIS COMMAND release

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My books have been available for two weeks. Tracking sales and Amazon rankings is interesting (though I try not to check too many times a day). Sometimes the numbers go up for no reason I can see. I didn’t take out an ad in the New York Times, nor was I aware of any significant publicity, yet one day I sold more than twice as many books as I did on my release day, when I assume relatives and friends were kindly supporting me by buying. And what makes numbers drop, or not increase on a day when I do have publicity, such as a post on what blogranks.com considers one of the most popular romance blogs, Love Romance Passion?

I paid my formatter to add both versions to iBooks because I’ve been reading so much about its increasing popularity, yet have sold the fewest there so far. I have difficulty navigating iTunes to view and learn about iBooks, so maybe others do, too.

I’m still seeking reviews and guest blogging opportunities. Blogging scheduled so far includes SlingWords on 2/4 and Romance Bandits on 2/5. I also have my first event as a published author on 2/4. I’m awaiting the Publishers Weekly review, and I hope a couple of others.

It’s time to focus on next steps. I’m tweaking manuscript #2, set in 1455. And I need to get it to my editor soon and start in on the cover….should I feature the hero, heroine, the couple, or not have people on it? Keep the castle theme, or include something else medieval?  Will I do two versions going forward? Reupload already released books after add some great reviews, and/or  an excerpt of my next book? These are just a few of the decisions on this indie published author’s mind. The jury is still out.

I need to make more time to pursue acting again, though I had a VO job this week, a print casting and submitted for a few projects. New plan: I’m going to divide my day in two or even three parts so I’m not deep into revising, then abruptly changing focus to submit to an audition, then switching again to follow up on a promotion opportunity. Because so many hours a day can be spent on my computer, I’ll also fit in some movement breaks.

Preparing for Release Day 1/14

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Next Wednesday, January 14, will be a huge day for me. I’ll be crossing over from the land of the unpublished in fiction (I’ve written the non-fiction book Find Your Inner Fabulous and many articles for trade journals and newsletters) to having 2 versions of the same novel published and available for sale. The culmination of a 20 year journey toward publication.
I hope to return to preparing book #2 for publication, but at the moment I’m working on getting the word out about my releases. I guest blogged at Romance University, will be at Seekerville on 1/19 and SlingWords on 2/4. That night I’m really looking forward to participating in my first event and book signing as a published author: Guilty Pleasures – What Romance Publishing is Really All About. I’ll be joining fellow RWA members P.E. Calhoun, Margaret Watson, Allie Pleiter, Robyn Bachar, Shannyn Schroeder, Elizabeth Harmon, Julie Ann Walker, Hanna Martine and Emma Gates.
I enjoy blogging. However, each guest post needs to be original content, and the guest is expected to check in throughout the day to interact with commenters. That’s all a lot of fun, but leaves me less time and brain space for the next book.
I’ve been researching review sites and places to consider for advertising, and spent too much time tweaking my new Facebook page header on a fun graphic design site, canva.com. I’m finishing and double-checking the multi-step process of uploading for Barnes & Noble e-books and CreateSpace print books.
There are still so many things I want to do that I’m trying not to fill my calendar with too many social gatherings and obligations. Even with the -20 windchill, I’m making some time to go out. And additional time away from my computer.
How will next week go?  Stay tuned….