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Ruth Kaufman - Award-Winning Author and Romance Writer

Ruth Kaufman is the author of My Life as a Star, My Life as an Extra, My Once & Future Love, The Bride Tournament, Follow Your Heart, At His Command and other books.

When the Cat’s Away…

December 16, 2010 By Ruth Kaufman

You know what comes after “When the cat’s away….” “The mice will play.”

Those who are gainfully employed have a boss, manager or supervisor to keep them on track. Fear of losing your job, not getting promoted or receiving a bad performance review can be a great motivator. There are consequences for showing up late, not completing assignments or meeting goals on deadline.

But what happens when the boss is on vacation or at an out of town conference? Does every worker bee slave away just as diligently, or take longer lunches, spend more time surfing the ‘net and/or leave early? How can management ensure that employees are working to their full capacity?

Telecommuters present another challenge to productivity. A company I worked for wanted us to report what we were doing in 15 minute increments. You can imagine how long that lasted. Others require weekly status reports. Lawyers (and others) use software to keep track of time they can bill to clients. But how do bosses and clients know the bills or reports are completely accurate?

Some workers simply have more drive to stay on task no matter the distraction or opportunity not to. I believe the more people respect their bosses or those who are in charge, the less likely they are to goof off. Conversely, the less they trust those who tell them what to do, the more likely they are to play as much as they can get away with. To do the bare minimum to keep their jobs.

The Gainfully Unemployed are both cat and mouse. It’s up to us to keep ourselves moving forward. Especially at this time of year, when gigs in most industries dry up (though I did have an audition this morning).  Also, there are those holiday chores to complete.  So many parties where one could overindulge, which can make it difficult to start the next day off right. 

I could slack off from now until the second week in January. Instead, I’m choosing to make a list of projects to complete. Most aren’t immediately income producing, but will prepare me to meet the new year ready to go and to earn.  I’ll make time for plenty of fun and frolic, but won’t let these weeks get away from me. What will you do?

Filed Under: Uncategorized

Face your fears

December 9, 2010 By Ruth Kaufman

A very talented fellow lawyer dreams of being an actress, but fears she won’t be able to pay her rent. Writer friends keep saying they want to be published, but don’t even finish a book much less enter contests or submit their work. Some maintain they’d like to start a business or change jobs, yet hem and haw.  (Others opine about wanting to end unsatisfying or dysfunctional relationships, but that’s a topic for another day.)  

Maybe those who wish to pursue creative or new endeavors fear rejection or failure, and/or maybe their families/significant others don’t understand or approve.  But staying afraid is debilitating.  By making excuses about why this isn’t a good time or why we can’t have what we truly want without even going for it, we’re letting ourselves down.

The cliches hold true: you only have one life to live, you aren’t getting any younger, if you’re not in it, you can’t win it. I believe if there’s something you really want to do, if you find yourself frequently thinking about or talking about accomplishing X, Y, or Z, start doing it. The pursuit of most dreams doesn’t require you to jump in the pool only to be shocked by cold water. You can dip your toe in.  Each baby step you take should help you gain the knowledge, courage and confidence to keep going and take more and bigger steps. Just keep moving forward.  For example, the lawyer can take an on camera class to have something current on her resume, get new headshots, and then interview with agents.  She doesn’t have to simply quit her job, but can start saving money toward that end.  

Take the time to prepare and do the groundwork. The writer probably shouldn’t simply dash off a few chapters and expect to get an agent. But the writer who learns her craft and about the industry can bolster her courage and learn to accept that rejection is just a part of the business. Find support, either via trusted friends or online. Those who want to start a business, for example, can uncover all sorts of information about how to write a business plan, start networking, etc. Set specific goals and deadlines, and share them with your supporters.

There’s no time like the present. What can you do today to face your fears?

How to Face your Fears
Face your Fears
Positive Path Network

Filed Under: Uncategorized

Ho Ho Ho?

December 2, 2010 By Ruth Kaufman

Many people (many of whom are gainfully employed) look forward to this time of year…the holidays. They cheerfully bake, send cards, shop, wrap gifts, attend parties and indulge, take time off of work or school and christmas carol with abundant glee. Others get overwhelmed by the busy busy-ness of all they have to do and find the season more stressful than fun.

Others, like me, fall in between. We aren’t quite as jolly about December, but don’t stress out, either. Corporate America (including the publishing and advertising industries) seems to pretty much shut down from Thanksgiving through the first week of January. So there are fewer auditions (though I’ve had two so far this week, yea) and thus fewer jobs and less income. Chances are very slim I’ll hear about outstanding manuscript submissions or obtain any new clients.

While I’m glad I still get sent out for mom roles, I see younger, wrinkle-free whippersnappers and know I’ve gotten a year older. It’s challenging for me to appreciate the many things I have accomplished and not think about the things I haven’t.

I enjoy down time (my DVR is filled with shows I”m looking forward to watching), but not wasting time or extended periods without feeling productive. So I’m going to make the most of the holiday slowdown by preparing for the new year. I’ll clean out all my files (paper and computer), closets and drawers. I’ll catch up and spend quality time with friends, and tackle the projects on my list without deadlines that still need to be done. This year, I’m also rehearsing every day for a musical revue, completing a non-fiction project and working on the Web site for that plus researching what kind of new computer to get (and because there are so many options and features that in itself could take a month…any advice?).

I’ll also set goals for January so I can start off 2011 on the right foot instead of exhausted from the hustle bustle. What’s your holiday plan?

10 Tips for Surviving the Holidays

Surviving the Holidays: ezine

Surviving the Holidays: Know Thyself

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Thanksgiving and Gratitude

November 25, 2010 By Ruth Kaufman

Since it’s Thanksgiving, I’ll go with the flow and write about being thankful. And grateful. Many sites, including Oprah’s, talk about the importance of keeping a gratitude journal as a way to relieve stress and maintain a positive attitude. Some sites go so far as to say you’ll attract abundance or your life will change for the better if you do this for a few months. There is, of course, even an app for that.

Some things I’m grateful and thankful for:
–so many supportive and helpful friends and family. Those that are part of everyday life and those I don’t see as often but when I do, the connection and understanding are still there.
–great acting jobs I’ve had this year, from a national TV commercial shot in New Orleans to a live industrial for ComedySportz in Las Vegas to all the challenging eLearning courses that come my way.
–self-discipline and motivation that keep me in my chair working and help me resist eating every piece of chocolate I see.
–things to look forward to, such as singing one of my favorite pieces (Carmina Burana) at Symphony Center next summer.
–opportunities to make people laugh (with me, not at me) via improv and other performances.
–hope. Sometimes this is a challenge to maintain, for example, when things don’t quite go your way. When the phone doesn’t ring or I don’t have any auditions or upcoming gigs. But that’s the point of hope: to believe in a positive outcome. As the song says, “Don’t Stop Believin’“.

What are 5 things you’re grateful for?

For more information, see:

http://www.simpleabundance.com/gratitude_journal.html

http://stress.about.com/od/positiveattitude/a/gratitude.htm

http://www.thehappyguy.com/articles/gratitude-journal.html

Filed Under: Uncategorized

Revisions or what’s done is done

November 18, 2010 By Ruth Kaufman

Authors spend countless hours hunched over their keyboards crafting and completing manuscripts. With the proliferation of self-publishing, what’s done can be done. You can publish your first draft, if you like. What’s your goal: to have your words available via Kindle/Nook, etc.? Or do you want readers to find your book amidst the multitudes and click “buy” so you can make money?

How do you know your book is ready to publish? Some authors have a critique group or partner(s) and/or freelance editors vet their manuscripts. You have to trust your gut to tell you if they’re making your work better, or, though well-intentioned, leading you astray. In the end, even the best critiquers/freelancers can’t make an agent love your project enough to take you on or motivate a publisher to buy.

So even in this digital age, many still need an editor employed by a publisher, or an agent and an editor…they have the ability and power to market or buy your work. But they must approve of and love a project before they’ll put their reputation and time behind it. One or both may send a revision letter with changes that need to be made before going to market. I know successful authors who’ve ripped certain manuscripts apart and rewritten them (sometimes more than once) before selling. Others refuse to change a word or agree to make some changes but not others.

What if you’re asked or advised to add an element you hadn’t intended to include or remove one you wanted to keep? If you say no, are you being stubborn/difficult to work with or believing in your product?

Examples:
“One paranormal element is hard to sell.” Removing the paranormal element would’ve required coming up with a new backstory, motivation and conflict for the hero and reworking parts of the plot influenced by it.
“This isn’t hot enough at the beginning.” Some characters jump into bed at the drop of a hat, others would seem out of character if they did. Changing motivation is a challenge.
“You have too many POV characters, eliminate Jane.” To do this without having too many scenes in a row in the same POV, I made a slip of paper for each scene listing POV (with each character in a different color) and what happened and arranged them on my desk. I spent hours wrestling with what could stay and what had to go.
“France is a hard sell. Move it to Scotland.” Or “Regency set historicals are selling better than medievals.” Imagine the research required to make this change. Plot changes to, to incorporate historical events in your new location or time period and take out those you had.
“I sold by making my historical into an inspirational, they’re buying a lot of those.” Or “Steampunk is so hot now.” You have to learn the requirements for a new market and determine if you have the skills/interest to write them. Many advise against writing to trends, because by the time you finish and sell the ms, there’ll be a new trend.

Sometimes changes make a work more marketable and/or stronger. Other times, you’re stuffing a square peg into a round hole. It’s hard to know if your time is best spent revising or writing a new project. What do you think?

Filed Under: Uncategorized

Can you sell yourself?

November 11, 2010 By Ruth Kaufman

Whether we want to admit it or not, freelancers are salespeople. Our product is ourselves…our appearance, personality, professionalism, talent (whether in the form of performances, articles, books, consulting services, etc.) as perceived by others who have the power to hire us. Can you convince them you’re the one to meet their needs and deliver quality work on time?

If they can get them, actors and writers can rely on agents and returning clients to provide work. For most of us that won’t be enough. Often freelancing/owning your own business means having to search for a new job every week. Many actors and authors I meet are reluctant to promote/market themselves, either because they don’t know how, don’t want to make the effort, are shy, fear rejection, or feel that doing so somehow cheapens them. Unlike many performers/writers, I have 16 years of corporate America sales, marketing and training experience to bring to the table.

First, we need access to potential clients…via a personal connection, referral, agent, cold call. This requires networking, research, appropriate follow up and often a bit of being in the right place at the right time. I’ve met many aspiring acotrs/authors who haven’t even submitted to agents or clients. What are they waiting for?

Once we get in the door, we need to know how to close the deal. Acting abilities (and writing) in particular are very subjective products…and can even come down to hair color or height. I remember my gainfully employed days, when results weren’t guaranteed but at least more information was handed to me. I had a) some hard facts to prove my product’s benefits b) less competition…in my two positions there were only a handful of viable competitors. Now there are dozens, hundreds or thousands. And c) a list of clients who 1) already had my product(s) so the challenge was to get them to buy/use more 2) were prospects. Actors/writers/freelancers need to figure all this out on their own. At least the Internet has made the process easier.

Examples:
1) A friend referred me to a potential client; I submitted my information. Months later the friend’s contact left, and another was suggested. I followed up in a timely manner, but didn’t get work. Almost a year later, out of the blue a third person called to say he had my headshot/resume, had me interview, booked me on the spot and for other work since. Sometimes, even if your contact wants to hire you, someone higher up the ladder may not.
2) I researched and contacted some potential clients. One happened to need a female VO and has sent me a lot of work for several of her clients. Yet there are many times when even your best efforts don’t yield a sale/work.

So far for me, the key seems to be continue to put irons in the fire, hoping/believing a steady stream of work will follow, and that that will lead to additional work. To find the discipline and persistence to continue, not put all of my eggs in one basket, or rest on my laurels and wait for work to come to me.

Filed Under: Uncategorized

So you want to write a book or do voiceovers…

November 5, 2010 By Ruth Kaufman

When I tell people I do voiceovers or write novels, their reply is often something like, “Oh, yeah, I’ve been meaning to get into voiceovers,” or “I’m going to write a book.”

But they don’t. What are they, or you, waiting for? Perhaps they/you:

1)Don’t know how to start. That was a better excuse in the days before the Internet, when information wasn’t instantly accessible. Nowadays, a quick online search returns a wealth of “how to” info.

2)Don’t have the time. If there is something you really want to do, you can make the time. How much time do you fritter away each day, for example, on Facebook? I know plenty of very busy people who get up early/stay up late…whatever it takes to move forward.

3)Are intimidated by barriers to entry. For VO, these include having a fabulous demo produced. Most aspirants probably need to take a good VO class first to learn more about the process and the business. You need to know what a great demo sounds like, research demo producers and compare offerings and costs.

Some may get by with only a commercial demo, but many will also need a narration demo. You’ll probably need to invest in a basic home recording setup so you can record, edit and submit your own auditions and some projects, which means you also need a few audio engineering skills.

Most VO talents will not be able to just sit back and have work flowing in. You’ll send your demo(s) to agents. You’ll need to research each agent’s submission policy, then create a professional-looking submission with well-written cover letter.

Even if you get an agent(s), chances are you’ll also need to find other sources of VO work, which in turn require you to set rates and have an invoicing system to keep track of payments. You may need a great (not obviously a template) Web site for potential clients to listen to your demos and sample projects.

This all assumes you have the ability to:
— reproduce sounds in your demo. Being coached by a demo producer to sound a certain way after many takes is one thing. You need to be able to do it on your own.
— effectively interpret various types of copy and convey the client’s message.
— take direction. On an audition or a job, if the client asks for adjustments (such as “more friendly” or “more real” or even “more lyrical,” you need to deliver.

VO work is a lot more than just having a nice voice and sitting in front of a mic and reading.

Barriers to being a published author include having completed at least one book. If you can write one page a day, you’ll have a novel in a year.

Writing just one takes discipline and time, and very often a good deal of re-writing on your own or upon request from an agent/editor. Then you need to write a fabulous query letter and research agents and/or editors to submit to and have the patience to sit back and wait for responses (though some agents/editor say that they’ll only reply if interested). If you do sell, your editor will soon ask, “what’s your next project and when can I have it,” so you’ll need to be able to write on a deadline.

Today there are also numerous self-publishing options. What is your goal? Do you just want to hold a book you wrote in your hands or have it available for family and friends to download? If you self-publish, a) how do you know your book is saleable and b) how will potential buyers find your book among the thousands already out there? Do you want to spend the majority of your time promoting that book or writing the next one? Do you want to make money? So far, very few authors I know (and I know quite a few) have made more than a few bucks from e-publishing new books (unless they write erotica) or self-publishing.

Many have leaped over these barriers to acheive their goals. If you want to write a book, get into VO, or do anything you’ve been saying you want to do some day, the key is to take action. Get started, because someday is now. Don’t let yourself down. Do just one thing a day or spend 15 minutes working toward your goal.

Filed Under: Uncategorized

Change is Good?

October 28, 2010 By Ruth Kaufman

How many times a day do you get asked to make changes–either in work you’ve submitted, in your schedule, or in yourself–or ask someone to change for you?

Sometimes complying is a no-brainer. Sure, Friend X, I can meet you at 7 instead of 6:30. Yes, Editor Y, I’m happy to go from dual first person point of view to third since you’ve said you’ll take another look if I do (though of course I wouldn’t have written it that way if I didn’t like it). Ok, Agent Z, I can make it to an audition two hours from now.

Other times, you may not be sure if you want to make the change. I’ve heard of aspiring authors who simply ignore revision letters. They’re insulted that anyone wants them to change a single word. They don’t want to realize that industry professionals don’t take the time to request revisions if they aren’t really interested. But how far are you willing to go? If you refuse a particular adjustment, can you come up with a good, well-motivated reason why?

And other times, you may not know how to change/be different. I once took a bite and smile class, where you’re taught how to eat food and react in a timely and pleasant manner for commercial auditions. A classmate said he had to eat a potato chip, which he did. Then the director asked to see something else, and the actor was stymied by what do to. We learned to come up with 10 different ways to eat something. (I’ve booked one b&s commercial…for the audition we had to eat a Nilla wafer after putting down our fake fishing poles and taking off hats they gave us. Very challenging to quickly bite into without looking like you’re chomping or merely nibbling, and not easy to keep crumbs off your lipgloss, here.)

What if the requested or suggested change is something personal, about the way you dress or behave? Maybe you get another opinion or two before you agree. Maybe it’s something you’re willing to try once, like wearing more or less makeup. You might feel the suggestor is trying to control/manipulate you or turn you into someone you don’t want to be. Or you might not realize you do need to change and are just being stubborn or worried you’ll make a mistake. You might want to make changes in, say, your career or relationship, but are afraid to take the first steps…the devil you know…

If you’re thinking of making a change, here are some interesting thoughts:

Managing Change, About.com

Resistance to Change, Schuler Solutions

Change Quotes, Quote Garden

Filed Under: Uncategorized

Please rise for the jury

October 21, 2010 By Ruth Kaufman

This week I had jury duty. When I mentioned this to friends, there’ve been two responses. Either they’re eager to be on a jury, or they say they’d try to get out of it.

If you or someone close to you was the person in that plaintiff or defendant chair, wouldn’t you want the most capable jury possible?

Yes, jury duty takes you from your everyday life. I had to devote what turned out to be two whole days-9 to 5 one day and 10-7:25 the other. Yes, I had to drive to the burbs, which took over an hour in the morning and around a half hour to return. We got paid a whopping $17.20 per day, and spent a good portion of the second day locked in a cramped room…without our cell phones.

But the jury is a fundamental part of our country’s legal system. It’s part of what makes America America.

Day 1: Arrive at the court. Wait in metal detector line. Go to spacious jury assembly room, hand in your summons, choose a panel number. Watch the You, The Juror video (in which I happen to be the plaintiff’s attorney, filmed in 1997).

My panel was one of the first to get called. A sheriff led around 30 of us up to a courtroom. We sat on the hard wood benches. The judge gave an overview of what would happen and thanked us for our service. Fourteen of us were called to sit in the softer jury box chairs. Each was questioned (voir dire) about a variety of things including education, occupation, and, in this case, whether we’d been in a car crash. After that, the parties/lawyers/judge left the room. Only a few of us were retained, the rest returned to the assembly room to await another panel.

After a long lunch break, my new panel number was called. Off to another courtroom for more voir dire. This to me was the most tedious part…all of us had to sit and wait while the first group of 14 were questioned, then while the parties deliberated on whom to keep, then while the next group of 14 were questioned. Finally around 5pm the jury was complete. I was among those selected.

Day 2: The 12 of us…ranging from 20s to 71, assorted occupations, educational backgrounds and ethnicities, waited for at least an hour locked in our jury room. Finally we were called to hear the case: a dual robbery. There were four witnesses: the two victims and two police officers. The goal of the defense is to raise doubt(s)…because, if you didn’t know, in a criminal case the defendant is presumed innocent until proven guilty beyond a reasonable doubt.

The actual trial was quite different from those seen on TV. How the judge and attorneys handled objections and re-worded questions showed how much I still remember from law school about hearsay rules.

Time to deliberate….12 strangers unanimously deciding a man’s fate on the evidence we’d seen and heard. Who and what did we believe?

I was pleasantly surprised by how smoothly and how professionally we worked together (some bosses could learn from that), how committed everyone was to doing the right thing and allowing each of us to have our say. We returned a guilty verdict. Justice was served.

Then the judge and one of the attorneys came to ask if we had any questions. We learned that the defendant had had prior run-ins with the law. This was his ELEVENTH conviction. Wow.

Filed Under: Uncategorized

Keeping Track

October 14, 2010 By Ruth Kaufman

I’m usually very organized, and have enjoyed bringing order to other people’s chaotic closets and/or papers. There’s a certain satisfaction derived from neatly arranged drawer contents, shoes lined up in rows, piles consolidated, clutter contained. I can’t control when agents/editors/casting people will call or when or which jobs I’ll book, but I can control how neat my stuff and place are.

Though my clothes hang by color and type and even my junk drawer isn’t messy, keeping track of computer files still proves a challenge. Especially when I’m multitasking to meet impending deadlines and so working 12 hour days (completing 4 VO e-learning courses, a non-fiction manuscript with a co-author, Web site for said manuscript, workshop proposal, auditions, etc.), orderliness devolves into disarray.

1. I think I’ll remember the name of a file and where I saved it. But then when I need it, where did the darn thing go?
2. drafts: my co-author and I are trying to use a ‘book to date’ method. But if she sends snippets to insert or a draft of a single chapter…I get confused by what goes where and end up comparing versions to make sure I’ve gotten all of the updates and answered all questions.
3. flash drives: I have a bunch…and since they’re so small it’s hard to label what’s on them like you could floppy disks.
4. E-mails: going through chains of e-mails to find important bits can be tedious, especially if the subject doesn’t describe the contents.
5. Passwords: I know they’re supposed to be strong (mix of caps, numbers, symbols), etc. And you’re supposed to change them frequently. These days it seems more and more sites want you to register…so the list expands.
6. I have Excel spreadsheets for auditions, jobs, writing submissions, expenses. They can get unwieldy if there’s too much info. On the other hand, sometimes I want more than I’ve entered. Or if don’t update them regularly, going back through correspondence or notes can take a while.

I need to invest some time on to improve my system so I can save time and frustration in the future. Check out these suggestions:

9 Tips to Manage Files Faster

Organizing Computer Files

How to Organize your Computer

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