• Home
  • Books
  • About
  • News
  • Workshops
  • Extras
  • Contact
  • Blog

Ruth Kaufman - Award-Winning Author and Romance Writer

Ruth Kaufman is the author of My Life as a Star, My Life as an Extra, My Once & Future Love, The Bride Tournament, Follow Your Heart, At His Command and other books.

Going Beyond the Call

July 22, 2011 By Ruth Kaufman

A rule of thumb is that talent should be seen and not heard. We’re usually hired to read whatever copy we’re given, whether we think it’s good or not, and usually don’t voice our opinions. That’s because many clients have worked long and hard to come up with the exact verbiage and because most talent probably don’t have extensive advertising or corporate writing/editing experience.

Sometimes keeping quiet is easier to do than others. I’ve bitten my tongue a couple of times. Occasionally I come across copy that is convoluted, confusing, poorly written or rife with enough errors I can’t in good conscience record it. As gently as possible, I’ll tell the client that while of course I will record as written, here’s a suggestion about how I’d change this paragraph.

I can’t think of a situation when such clients haven’t agreed, and then hired me to edit, and/or rewrite or write their scripts. At times I just make the writing a little easier to understand and/or snazzier. But there are times when I also need to do research to verify content and, to create a new term of art, de-engineerize copy. Now I’m helping a client write a multi-hundred PowerPoint slide e-learning course full of technical jargon and equipment models.

Why aren’t scripts 100% ready to record? My theories include:

-too many chefs in some corporate kitchens…perhaps a lot of hands adding content contributions to the pot so it doesn’t blend well.

-work overload and time crunches. Some chefs have too many dishes to prepare at once. Or maybe a sous chef didn’t thoroughly complete his/her portion of the recipe.

The point of the story: in today’s marketplace, offering a variety of skill sets can make Gainfully Unemployed freelancers more marketable and enable us to a) do more for our clients so they view us as resources and b) grow our businesses.

In addition to your primary service, what experience do you have that can benefit your clients? How do you make them aware of additional offerings?

Show them how you can go above and beyond the call.

Filed Under: freelancing, Uncategorized

The Working Actor

July 14, 2011 By Ruth Kaufman

I keep meeting people who say they’ve been meaning to get into voiceover. But when they realize it’s not all glamour and is actual work, much more than just reading into a mic, many change their minds.

Building any acting career—especially one that pays (there’s quite a lot of free or very low paying work in Chicago)–takes time and effort. Some actors may think that as soon as they have an agent (or agents), they can sit back and wait for auditions to roll in. Not every client wants to go through a talent agency, probably to avoid fees.

In addition to learning as much as you can about craft and industry, believe self-marketing is essential. (This includes keeping your agent(s) and casting directors up to date on work you’ve been doing. I do need to do more of that.) I’ve booked some great gigs through agents this year, but so far my steadiest, biggest jobs are from clients I found myself. Right now they’re keeping me very busy. But if I have a dry spell, I’ll seek additional clients.

Having a client return and offer you more work without auditioning is rewarding and time saving. If you do a great job, and if you’re reliable and professional (this is big—several clients have told me they’ve worked with unreliable or difficult talent), word can spread within that company, leading to still more work. Various project managers from one client keep hiring me; I just completed an e-learning course and have two more on the horizon. A project manager called yesterday to say I’m so brilliant he won’t let others “poach” me, though apparently they want to.

And if you can offer an additional skill they need, even better. Because I’m also an aspiring author and critique for a couple of published authors (NYT bestseller Simone Elkeles www.simoneelkeles.net and author Terri Reed http://www.eharlequin.com/author.html?authorid=1115, and write freelance articles, I’m a good and very picky editor. One client has me edit all of his fairly technical scripts. Also, you can be a good writer for the eye, but not understand how to write for the ear.

A good thing about recording from home is that, as long as I meet deadlines, I can do the work at any time of day or night. So if I have a big audition or need to report to a studio by day, I can continue with independent projects at night.

Becoming a consistently working actor takes time, patience, persistence and belief mixed with talent, professionalism and opportunity (if you’re not in it, you can’t win it). If you’re interested in being a working actor, keep learn. Take classes. Network. Listen to talent on agency websites. Can you do what they (we) do? Are you willing to put in the effort to build your business?

Filed Under: Uncategorized

Winning the Golden Heart®!

July 7, 2011 By Ruth Kaufman

     Romance Writers of America®, The Voice of Romance Fiction, has over 10,000 members worldwide. It offers two contests, the RITA® for published authors, and the Golden Heart® (GH) for the as yet unpublished. The awards ceremony is held at the end of the National Conference, which was in New York last week and emceed by Meg Cabot. Approximately 2,000 writers and industry professionals attended.
     Each year the GH receives a maximum of 1,200 entries in 10 categories. I’d entered the Inspirational category with my manuscript AT HIS COMMAND, set in medieval England. Five first round judges score each entry. The top 10% up to eight making the final round, which is judged by editors. Entries consist of 6 copies of 55 pages of the beginning of a manuscript and a synopsis.
     I was thrilled to get the call from an RWA board member that AHC had finaled. It’s like a shot in the arm…of joy, hope and validation. Other benefits include a golden heart pin and ribbon for our name badges (which leads to many congratulations), a certificate handed out at a reception, having our pictures and manuscript titles in the conference program, membership in a special chapter called the Golden Network (which offers networking and programs), befriending and sharing knowledge with other GH finalists, and opening agent and editor doors.
     Competition in my category included an author who’d already sold her manuscript and another who had won the GH twice (in other categories) and finaled multiple times (fairly rare).
     I sat at my assigned table, holding the hands of friend and NYT bestseller Simone Elkeles  and my escort. When the presenter called my name, I was so surprised I didn’t even look at the huge screen to see my picture and manuscript title. Thanks to my extensive background in improv and public speaking, I came up with a speech that many said was not only humorous but one of the best of the evening.
     The outpouring of congratulations in person and via phone, email and Facebook has been amazing.  I’m honored and grateful to have so many people who support my writing.
     Many GH winners quickly find an agent (if they didn’t already have one) and sell.  Some take longer.  But not all get an agent and/or sell their manuscripts.  Only time will tell what will happen to mine…. 

Filed Under: Golden Heart, RWA, Uncategorized

Putting out fires vs. Growing your forest

June 23, 2011 By Ruth Kaufman

When I was Gainfully Employed in sales/marketing/training, on any given day I could have made more calls, come up with another way to promote my products, etc. But as long as I was on track to meet my goals, I could almost always leave at 5:00 to pursue other activities. I didn’t work weekends.

Freelancers rarely control their work flow. Even when you’re already swamped with assignments, most GU don’t want to say no when another opportunity comes up at the last minute.

We:
–don’t want to disappoint a client.
–aren’t on salary and probably want the $.
–don’t know when the next job will come in and so don’t want to miss out on this one.

Example: I already had a full day of work planned plus somewhere I’d agreed to be at 2:00. But at 3:00 the day before, an agent called to ask if I was available to do a VO job in the suburbs for a client I’d worked with before. Of course I want to book work with my agent and keep returning clients. I said yes; she confirmed around a half hour later. I rearranged my schedule.

It’s wonderful to have so much work; I feel very fortunate. But when GU are so occupied with what’s on their plates and meeting deadlines (putting out fires), finding creative energy and making time to move forward on our own projects such as books in progress and submitting or self-publishing completed ones (growing your forest) can be a challenge. Marketing and client relationship building often takes a back seat. Though we want to do these things and they need to be done, we may put them off because there’s no income guarantee.

One approach that’s been useful is having a writing buddy or group. Find someone who’s in a similar situation, then make appointments to get together and work on projects you’ve been wanting to finish. By helping each other, you don’t end up saying, “I really want to do X. Someday.”

Not only does this carve out time for individual writing, we focus more intensely than we might on our own….and keep each other in line to avoid distractions like surfing the Internet or spending too much time on Facebook. We feel great about what we accomplish.

Sometimes you make more progress with a friend’s help. Sometimes even the motivated need motivation and support.

Filed Under: Uncategorized

Repair or Retail

June 16, 2011 By Ruth Kaufman

If your printer, PC, phone or other electronic device seems to be on its last legs, is it worth repairing or should you buy a new one? If you buy new, what do you do with the old?

My Canon i900D color printer lasted almost 7 years to the day, before the PRINTER JAM error message kept showing up, though after thorough explorations via flashlight by me and a friend, not paper was found. A search of the Canon site recommended repair.

I called the Geek Squad, who said unless I really wanted this particular printer for some special function, I should pay for repairs. But given the prices and current features, he suggested buying new.

My Canon worked great for years with great quality. After searching reviews online and checking with friends, I’m also considering HP….the number of brands, types of printers, features, and places to buy boggles the mind.

The next question is what to do with the old device. Freecycle is great for things that work. Fortunately the nearby BestBuy will recycle my defunct printer.

We have more electronics than ever, and it seems that they have shorter lifespans than they used to…so we’ll be making these decisions more often.

It’s too late for my i900D, but here are links to suggestions for extending the lifespan of your printer(s).

PCMech.com

PCTechNotes.com

Filed Under: Uncategorized

Customer Service: 3 good experiences (& 1 not)

June 9, 2011 By Ruth Kaufman

I’ve talked several times about poor customer service…and how it’s not only frustrating on that day because: 1) resolution, if you get it, takes too long and b) negative feelings linger and make you not want to patronize that company again if there’s another option. I think if more companies beefed up the quality and ease of use of their customer service, sales would increase.

So today I’d like to mention 3 companies that recently provided great customer service.

1) Clog Kingdom
I’d tried on a pair of shoes in a store, but they didn’t have my small size, plus Chicago’s sales tax is one of the highest in the country. So I went online and found the same shoes here for less money and in more colors, plus no sales tax and free shipping.

I quickly placed my order. Too quickly…because when the confirmation email came, I realized I’d clicked the wrong size (European sizes can be a bit confusing–a 37 is a 6 and a 36 is a 5)…I’d chosen 35 (which is a 4) when I needed 36. The site offered free returns, but I didn’t want to wait for the shoes, have to return them and reorder.

I couldn’t find customer service info on how to change orders. But there was an email address for a guy named Jeff. I wrote and explained the situation.

Lo and behold, he called the next morning to make sure I knew what size I wanted because of how that designer runs.

2) American Airlines: I used miles for a trip. I needed to change my arrival date but was leery of the cost, red tape, or lack of available seats for miles. I called the number on the e-ticket and was transferred to the frequent flyer line (why they couldn’t also list that number on the ticket, I don’t know). Within 5 minutes, a very pleasant person had changed my flight. For free. A few weeks later, closer to the travel date, I needed to change my departure. Again I called, and within minutes got the flight I wanted. For free.

Impressive, easy, and makes me want to fly American the next time.

3) I wanted a fancy summer dress. I happened to be near the main Macy’s. Unfortunately their dress department was unpleasant in both decor and merchandise display. The dresses were crammed together, and the quality made me miss Marshall Field’s. Their petite selection also left a lot to be desired. I did by a cute sequined t-shirt for $14.85 reduced from $49. doubt I’ll go there again for anything but casual clothes.

BCBG: Upon entering the Bucktown store, a friendly salesperson approached, asked what I was looking for, and helped me gather items in my size. Perhaps she was a bit overzealous in bringing extra things to try on, but she knew which items ran a little larger/smaller and helped me put outfits together. Almost everything I liked was available in my size, which is rare. I bought a dress.

Good customer service can reinforce or change your attitude toward a company and its products. Maybe some executives are too far removed from what happens in the field and should go on Undercover Boss and see how their customers are treated. Maybe they should implement best practices from companies where they recieve good service.

Filed Under: Uncategorized

Getting Around To It

June 2, 2011 By Ruth Kaufman

I used to have a circular magnet that said “TUIT” in red letters, which meant “get around to it.” These days most of us have “To Do” lists that are so long, many items fall into the “when I get around to it” or WIGATI category. Some of us may have items that we don’t really want to do but are necessary (such as doing our taxes) or would make our lives easier but seem daunting (like cleaning out the closets).

My DayTimer® yes, I still prefer print calendars to those online. I think it’s easier and faster to flip open my DayTimer and see what’s going on than to click around on my PC, sync with my phone and then when out and about have to poke around the calendar app) has a page near the front called “TO BE DONE IN” whatever month. Lately I’ve found that I’ve been transferring most of these items to the next month instead of getting them done.

Things like downloading and figuring out Dropbox. Learning more about using LinkedIn. Reviewing my AT&T plan and investigating cheaper options/providers. Freecycling http://www.freecycle.org/ items I no longer need or want. Important, beneficial tasks, yet they take a backseat to things on my “TO BE DONE TODAY” list.

I keep thinking I’ll have a free day when I can tackle some WAGATI tasks. Then each week I’m fortunate to see my schedule fill with auditions, jobs, rehearsals, performances, submission requests, and, yes, a social life. None of us can work 24/7.

Years ago I went to a life coach, who didn’t want to get started until I completed assorted tasks I’d been meaning to do. She said these outstanding tasks weigh us down.

I’m going to set a goal to whittle down my nagging task list by at least 3 items a month…what about you?

A couple of articles on the topic:

Life Makeover

Live Bold and Bloom

Filed Under: Uncategorized

Successful Interpersonal Communication?

May 26, 2011 By Ruth Kaufman

Whether you’re deciding if you should accept or what to charge for a freelance assignment, finding out parameters of a new project at work, what’s expected of your kids at school (and what you as parents are expected to contribute) or dealing with your significant other or family members, successful communication is the key to a positive, rewarding outcome.

The problem is that people communicate in different ways. We’re required to take trigonometry or calculus and other subjects the vast majority of us rarely or never need. Yet we communicate with a variety of people every day. We may have to take public speaking, but why isn’t there a mandatory Interpersonal Communications course, in both high school (to facilitate relationships with parents and peers) and college (so students learn how to present themselves in work situations…many young’uns I see apparently haven’t learned how to be professional)? The prevalence of relatively new forms of corresponding, such as texting and social media, make knowledge of quality communication even more crucial.

Dozens of methods for improving communication exist, from books such as Men Are From Mars… to tests such as Myers-Briggs® (I’m an ENTJ, by the way) to marriage counselors to assorted kinds of presentation consultants to advice on the Internet. But many may not avail themselves of any of these options, either because of cost, time involved, or not realizing they could benefit from them.

Also, we don’t always know all the right questions to ask. Nor do others always offer up all the information we might need. The more people involved in a given situation, the more ripples lack of or unclear information can have. Some people fear speaking their mind or are shy, some become defensive and so aren’t willing to listen to or accept others’ opinions.

What kind of communicator are you? Here are a few articles/sites:

About.com

Chris Witt

Associated Content

Live Strong

Filed Under: Uncategorized

Procrastination

May 19, 2011 By Ruth Kaufman

There are things we mean to do, keep saying we’ll do, but put off doing. Whether it’s not tackling that project due next month, exercising, eating better, cleaning/organizing, looking for more work, scheduling a doctor’s appointment or finishing that book/play we started, often we find reasons or make excuses we convince ourselves are reasons why we can’t or won’t do them.

Certainly there are more fun things to do than vacuuming, scrubbing the toilet, or self-marketing. There are countless media options from TV shows to Youtube videos to distract us. Scheduling social plans every night means “I don’t have time” to write. If you don’t fit in a trip to the grocery and your cupboards are bare, grabbing a hot dog and fries or ordering in is easier to justify.

Why do we procrastinate, and in the process make ourselves worry about not finishing what we’ve set out to or need to do? Why scramble to meet deadlines? Why berate ourselves for not working out or being late?

I think the key is finding the right mix of discipline and reward, work and play. We can learn to control some of our impulses to have fun so we can complete projects we’ve been putting off. If the sense of satisfaction and accomplishment you’ll feel after getting something off your plate isn’t enough incentive, many sites promote rewarding yourself when you achieve a goal.

Wouldn’t you rather be checking items off your to do list and reaping the rewards than fretting because you’re behind schedule or disappointing yourself?

Writing Rewards

Reward Yourself

Goal Setting

Filed Under: Uncategorized

Technology Troubles & Tradeoffs

May 12, 2011 By Ruth Kaufman

When our cell phones and/or PCs malfunction, most freelancers can’t work or get work. Getting them back up to speed is a priority. That’s how dependent we’ve become on modern technology. Last week, I was preparing to upgrade my phone’s software and receive a new PC.

Phone: Loading the latest version of Android on my cell phone went smoothly, as did re-personalizing. But then I saw that somehow my FB contacts had been added to my phone contacts. I like my FB peeps, but don’t need all of their info in my phone because that many contacts makes it more difficult to find info. Despite backing up as instructed by customer service, I had to call again. They said I’d clicked “sync to FB” or something, but I didn’t. (I found it later as a default in setup that had to be unchecked . Hmm.) One by one we went through the contacts I wanted to save. Yet some still didn’t make it to my phone. I asked for some compensation for my time and frustration. They offered a $20 credit.

PC: I ended up having to pick it up @ FedEx. Not happy about that. Setup went smoothly until I turned it on. The first thing I saw on my brand new, state of the art Dell PC was “CPU fan error. Press F1 to continue or F2” blah blah. Who wants their PC to overheat? I pressed F2, but couldn’t see what to do. I pressed F1…everything seemed to work fine. Monday morning I called customer service. A half hour after the guy took control of my PC to investigate, he told me I needed a new part and a technician would call. He’d check back on Wednesday.

No call came. I called back Tuesday afternoon to learn the part was on back order, and if it didn’t arrive, they’d send a new system. Why hadn’t anyone bothered tell me that? No good answer. Then he asked if I’d opened the PC case. I hadn’t. So he walked me through the process. Lo and behold, the instant I got the cover off I saw cables blocking the fan. Probably happened while the thing spent several days rumbling around in FedEx’s truck. All I had to do was tuck the cable out of the way, and voila. No more error message.

If the first guy had told me to check inside, I’d have saved a lot of time and frustration. If they’d clipped the cables in the first place, this wouldn’t have happened. So I asked to speak to a supervisor, who offered up to $100 in Dell products. A credit would’ve been more useful, but…

The moral of the stories:

Vendors, please ensure consistent procedures and provide easy access to information so callers don’t have to laboriously repeat themselves. Train your representatives to be good communicators, believably friendly and sympathetic to the value of each caller’s time.

Customers, if you’re having technology troubles, consider asking if the vendor will provide some compensation.

Filed Under: Uncategorized

« Previous Page
Next Page »

Recent Posts

  • Comparison of my novel MY LIFE AS AN EXTRA to the BBC/HBO sitcom EXTRAS by Ricky Gervais & Stephen Merchant
  • How long should it take to get an answer from health insurance customer service?
  • What is writing success?
  • Authors in Bloom Blog Hop 2018-Healthy Instant Pot Recipe!
  • Check avail…the suspense is killing me!

Ruth’s Posts on Other Sites

Stay tuned for my list of guest blog posts I’ve written, articles, and interviews.

Categories

Archives

Privacy Policy